
Following news that the UK government has mandated open source software, James Passingham, Technical Services Director for independent managed communications provider, Foehn, explains why more organisations are opening their eyes to open source.
This week, the UK government mandated a preference for using open source software for future digital developments. The new Government Service Design Manual, released as a beta version on the 14th of March and effective from April, lays out standards that must be used for all new digital public services. For the first time, the UK government has expressed a formal preference for open source over proprietary software.
Open source solutions are nothing new and have been successfully deployed in more businesses that you might think, including outsourced customer contact centres.
You may or may not be familiar with open source solutions, but they are growing in popularity in the private sector, and most certainly will in the future in the public sector. This is partly because of the attractiveness of decreased costs, but also because the open source approach enables organisations to achieve more with their customer contact centres and other telephony requirements.
Open source is reference to a program where source code is available publicly for use or modification from its original design. Code is created collaboratively where programmers improve the code and share changes. The community is well supported with hundreds of contributors continuously adding hundreds of thousands of lines of code.
Telephony lies at the heart of the customer interface and customer contact centres require solutions that can be tailored exactly to their requirements. The open nature of a platform such as Asterisk enables systems or legacy systems to be integrated, or applications to be created, ensuring that each solution meets a company’s needs.
A good example of a highly successful open source solution is Low Cost Travel Group. The company’s call centre annual revenue rocketed from £2m to £70m in five years and outgrew its original phone system. A new system was needed to cope with complex queuing / routing requirements and demand for actionable intelligence.
The Group considered a range of technologies, including Asterisk. Not only did the Asterisk approach come in at £100k lower than solutions offered by proprietary vendors, it offered a centralised management system guaranteeing cost savings in the long term
The company adopted a centralised Asterisk-based call centre system integrating a sophisticated IVR with dynamic, flexible call routing, queuing and reporting. 200 hard phones were transferred over to 370 soft phone licenses to enable disaster recovery and home-working initiatives, as well as an installation of a redundant system to provide resilience against the unlikely event of another crash or failure.
As a result of the implementation of the solution, call centre conversion increased by 20% and call handling productivity by 25%. Customer retention also increased by 40%.
As with Low Cost Travel Group, a contact centre based on open source software has proven to be the right decision for many businesses that decided to take the ‘leap of faith’.
Many companies have been reluctant to choose open source because of perceived issues such as security, unreliability, and a lack of committed support and maintenance.
Technology by its very nature – be it open source or proprietary – is always at risk. There is no evidence to suggest that open source is less secure; just because the source code is available does not make it more vulnerable. In fact, the opposite is often the case as a wider community of users and developers are constantly improving the product.
The open source community provides access to a wide range of developers and end users allowing for fast identification and resolutions to any security issues.
The traditional criticism of open source software being less reliable is also becoming a myth as we regularly see open source software driving innovation with rock solid reliability and feature richness. The development time to innovate and resolve issues is also often shorter as reliance on a single vendor is negated.
The support and maintenance issue has now all but disappeared because specialist providers of open source solutions do provide very high levels of expertise, guidance and commercial support.
The argument for open source has become more compelling, but whether or not an organisation should outsource its contact centre to an open source specialist will depend on several factors.
If the business has requisite skills and capabilities in house – or can buy them in – then it should definitely review its existing set up to examine whether cost savings can be made and greater functionality added.
Timing is also a consideration.
There may be a tipping point where a business decides to review its customer contact centre set up because of a change in the company’s circumstances. For example, when People’s Postcode Lottery decided to move its operations to a new location in Edinburgh, it prompted a review of its customer contact centre that saw the introduction of an open source solution.
Government publishes preference for open source services